As Ensemble’s Kala Ghoda outlet relaunches this month, the store’s Executive Director Tina Tahiliani Parikh opens up on her three major design discoveries, personal style and if she’d ever start her own fashion line…
How do you interpret your personal style?
I have a few basic rules. It has to be comfortable. It has to breathe. I love drapes and saris. I like white, beige and black but now I’ve started wearing a lot more colour. I love to mix and match. It has to feel right. Your style has to be a reflection of who you’re inside. This waistcoat (I have on) is literally from three years ago. I don’t think it’s about keeping up with the trends. It’s about finding pieces we love and mixing and matching old and new. Maybe with a ZARA t-shirt or a bracelet you pick on the street. My vibe is not about the LBD or diamonds.
My discoveries in the last decade is designer Anamika Khanna for her experimental Indo-Western silhouettes – capes, draped saris, etc. and Tarun Tahiliani for his digital prints with enhanced threadwork. Also, I love the re-interpretation of textiles and handlooms by designers like Sanjay Garg and Payal Khandwala.
Both are very strong markets but Delhi is a city, where people have more space to show off, it’s a slight refugee mentality because the capital has been spoilt and rebuilt so many times. The whole of North India is more into flaunting but make no mistakes, old part of the city have exquisite tastes and they’re not really dying to flash designer brands. In Bombay, we have a cool buyers – they walk into our stores in chappals, but they’ll buy the highest quality. Often I feel our Bandra store is more like our Delhi store, South Bombay is like a place nowhere else in India. Bandra is much dynamic than South Mumbai. Because SoBo-ites are members of clubs and are not dying to meet new people. They can go to clubs and meets those 30 people they grew up with. In Bandra, people are dynamic and maybe that’s happening in Delhi too.
How come you never thought of starting your own label?
People have told me to. Let’s see, what the future has to offer. At this point, it’s not on my radar.