Decoding Tennis Chic

Lawn Tennis and style have always been stunningly interlinked. As the game has evolved over the decades, the tennis chic had also morphed into being more youthful, vibrant and athletic.  The gentleman’s sport which sees the likes of Dukes and Duchess gracing the Wimbledon has been the metaphor for – style meets functionality.

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Duke and Duchess of Cambridge at Wimbledon

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Suki Waterhouse and Bradley Cooper at Wimbledon

The classic Miniskirt has been the ultimate symbol of the sport along with the t-shirt and trainers. Over the years, the sport has evolved considerably – from graphite to titanium and so has the player’s athletic gear. From the below-the-knee silhouette to barely there pleated mini to racer back crop tops in mesh fabric – all these stylistic experimentations have take the Lawn Tennis chic ahead by leaps and bounds.

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Stella McCartney x Adidas

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Stella McCartney x Adidas

More recently Stella McCartney’s line for Adidas has been making its presence felt like never before. The British designer has reinterpreted tennis style in polymer fabrics and reimagined it with laser-cut mesh elements making it all the more of-the-moment and edgy. Also, worth mentioning is  the impeccably dressed crowd at Wimbledon – as chic as the players on the court. Hats, sunnies, dangler earrings are some of the recurring elements in street style which always manage to make an impact.

The Championships - Wimbledon 2013: Day Thirteen

Victoria Beckham

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Pippa Middleton

Of course, who can forget the timeless tennis sensation Andre Agassi. Steffi Graf’s husband is one player who infused glamour and a hint of rock and roll edge into the game – earlier with his long hair and later with a completely shaven head, stubble and earrings.

From a branding point of view, sportswear brands like Nike have created niche luxe sporty lines thanks to their association with the game. It’ll be interesting to see how the tennis style hits newer levels of metamorphosis in times to come.

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