Namrata Joshipura and the craft of Glam Rock


Sequins, shimmer and shine may seem like a given when it comes to the over-crowded evening wear space in fashion but how to execute them flawlessly, how to make just the right noise without being too loud and how to pull them off with a luxe finish has been Ms Joshipura’s forte. In the Indian fashion retail space, the brand NJ has become a metaphor for evening glamour, sporty chic comprising easy and wearable day separates.
Any fashion observor eagerly awaits for her show for the party hearty vibe it exudes. Right from the makes-me-want-to-groove music to the sets and the lighting, it usually ends up being a visual treat.



Over the years, she’s been successfully writing an encyclopedia on Glam Rock with a kinetic parade of sportified sensuality and techno femininity.
The designer’s sixth sense understanding of 3 D surface texturing, beading, panelling and cutwork always manages to rustle up an orgiastic narrative comprising sequins, beads and embroidery.
If one goes into the archives of her previous outings, more recently, her iridescence infused line at Lakme Fashion Week (where she showcased sequin-cut denims) and prior to that her Nyx-inspired noir line showcased in Delhi (Namrata had visited Tokyo back then and the dynamism of the city’s fashion-forward women inspired her to create the Akira cape), one sees an emergence of strong femininity.


However, she’s never been about in-your-face sexiness. In a chat with me a while ago, she had shared, “I definitely like dresses and evening glam look but I view it in a certain way, which is not overly sexy. Even if I do a fully-fitted evening gown, it’s kind of fully covered yet it is sensual and that’s what I am drawn to.”
Her play of sheerness and texture was one of the talking points when she did the finale at Wills Lifestyle Fashion Week a few seasons ago.
This time at Amazon India Fashion Week Fall Winter 2016, she distilled her vast wealth of inspiration (this time, she referenced her favourite city- NYC) into her evening line which evoked a boiling-point desirability. For those with a penchant for florals, her diaphanous numbers accented with sequin-cut foliage will no doubt flirt their way into your sartorial slipstream.


The designer who has a strong dose of athleticism in her DNA (she a runner which helps her mentally and digitally detox and also climbs the formidable Gangotri mountains) managed to incorporate elements from ’70s, ’90s and the au courant athleisure into her jumpsuits and cocktail dresses. Embellished baseball caps and headphones lent a street credo to the ensembles. Slick hair pulled back and a bright red lip completed models’ looks as they strutted down the runway.

However, I expected a little more than the evening wear. Wish there was a lot more day wear and everyday separates, which would have given the line a 360 degree appeal. The showstopper outfit is always the high-point in her shows but I felt Athiya Shetty’s jumpsuit lacked the edginess and electrifying voltage of the rest of the streamlined pieces. But the show added the much-needed spunk to the fashion week which has been rather dull so far.


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